Course curriculum

    1. Startup Secrets Promo Video: What's in the course?

    2. Meet your teacher: Successful startup founder and entrepreneur Lauren Silvers

    3. Lauren’s background: An overview of Glamazon

    4. Course overview: A step-by-step guide

    5. Mindset: Getting your head in the game

    6. An analysis: The 5 reasons startups succeed

    7. Jargon: Decoding tricky startup terms

    8. Time out: A little reminder

    9. The entrepreneurial mindset: A lean approach

    10. Top 10 entrepreneurial qualities: Setting you apart from the rest

    11. Defining a startup: What is a startup, really?

    12. Distinguishing the difference: A startup Vs. A business

    1. Your Vision: The North Star

    2. An 8 Step Process: Creating your Mission Statement

    3. USP: Creating and testing your 'Unique Selling Proposition'

    4. Validating your idea: An overview

    5. Who is your customer: How to identify your target market

    6. Glamazon story: How did I validate my idea?

    7. MVP: Creating your Minimum Viable Product

    1. Go time: It’s time to set up your business!

    2. Digital presence: Creating your digital footprint

    3. A walkthrough with Sam: Website hosting

    4. A walkthrough with Sam: Operating Bluehost & WordPress

    5. A walkthrough with Sam: Easy website function with Divi Theme

    6. A walkthrough with Sam: AI Content Production with Surfer SEO

    7. Cha ching: You’re ready to make money!

    8. Generating revenue: What is a business model?

    9. Pricing strategies: The 3 types

    10. Market Opportunity: Capturing value

    11. Competition: Doing a SWOT analysis

    12. What is your startup: A business or a feature?

    13. Limiting Beliefs: I’m nervous that someone will steal my idea!

    14. Analyzing your SWOT: To fine-tune your USP

    15. A quick recap

    16. Creating your pitch deck: What it should always include

    17. Presenting your pitch deck: Tips and tricks

    1. It's time: To Go-to-Market!

    2. A walkthrough with Sam: Targeted Outreach with Hunter.io

    3. Building hype: Perception is reality

    4. Accelerating your growth: What the rest of the course will cover

    5. A reminder: Before building your financial model

    6. Raising capital: When is the right time?

    7. External investment vs bootstrapping: Advantages & Disadvantages

    8. Funding: What are the main sources?

    9. Crafting a compelling investor pitch deck (and a bonus resource!)

    10. Investor meetings: List of the 50 most common question investors will ask you

    11. Building your first financial projection: An overview

    12. Valuation: What is my startup worth?

    13. Networking

    14. Early-stage investors: Process for pitching to them

    15. Key takeaways: Principles for the road ahead

    16. Downloadable resources from course

About this course

  • 52 lessons
  • 6 hours of video content

Meet Your Instructor

Lauren Silvers

Former Co-Founder & CEO of Glamazon

Lauren Silvers is the former co-founder and CEO behind Australia's largest on-demand beauty startup, Glamazon, that launched from her bedroom floor in 2013. Glamazon, a leading tech platform that provides real-time bookings for freelance hair and makeup artists, and connects them to clients through an app, was acquired by multi-billion dollar tech unicorn Urban Technologies in January 2020. From a merger in 2016 to raising over $1.7m in capital, a successful appearance on Shark Tank, plenty of ups and downs, and her successful exit, Lauren's unique expertise and knowledge in startups is now at the disposal of her students via her comprehensive course.

Lauren has been featured in:

Apple logo
shark tank tv show logo
yahoo finance logo
vogue magazine logo
spotify logo
harper's bazaar logo
today show logo
sky news logo
the huffington post logo
  • Expert-Led Strategies

    A rare opportunity to learn directly from an entrepreneur who's been in your shoes and succeeded, offering practical insights over theoretical lectures

  • Exclusive Downloadables

    A wealth of practical resources curated by Lauren, exclusively for students of Startup Secrets

  • 7-Day Money Back Guarantee

    Enrol with confidence and peace of mind. If you complete the course and feel you haven't received value, you will get a full refund

Startup Secrets: What do you get?

Crafted by successful entrepreneur and public speaker Lauren Silvers, "A Complete Course from a Founder who Sold her Startup to a Multi-Billion Dollar Tech Unicorn!" provides unique, behind-the-scenes perspective and insights into the world of startups and how to build one.

As a passionate member of the global startup ecosystem, Lauren's invaluable intellectual property and content is now available to students; fulfilling Lauren's dream of making it accessible to as many entrepreneurs as possible. 

From the outset, this startup course is rich with insights, advice, proven strategies and formulas directly drawn from Lauren's own journey, offering an unparalleled learning experience.

The course is designed to help you figure out the right starting point for your business idea, guiding you through subsequent steps.

Sound too simple?

Herein lies the value of Startup Secrets.

This practical roadmap equips you with knowledge and tools to build your very own lean startup. 

You'll master business development, the customer development process, and navigating the complex entrepreneurial landscape.

Learn from a real-life case study, Lauren's startup Glamazon. She founded, and grew the company that would become Australia's largest on-demand beauty booking platform. 

She later sold Glamazon to a multi-billion dollar tech company. Lauren's meticulous approach ensures the course captures every tip, trick, and lesson learned over a 7-year period.

The course offers a unique blend of theory, practical knowledge, and personal anecdotes, helping you understand entrepreneurship fundamentals, mitigate common pitfalls, and accelerate your startup's success.

Throw your outdated business plan in the trash. In the four modules of Startup Secrets, you'll gain an insider's perspective on:

  • Understanding startup fundamentals
  • Decoding startup jargon
  • Validating your startup idea
  • Creating a minimum viable product (MVP)
  • Developing a unique selling proposition (USP)
  • Defining your Target Market
  • Constructing your first financial model
  • Mastering the art of capital raising


What sets Startup Secrets apart is its focus on real-world applications and hands-on learning that you won't get in an MBA.

Whether you're exploring a new business idea, managing a side hustle, or actively engaged in your startup journey, this course is designed to provide you with communication skills, digital marketing techniques, and financial modelling strategies.

Remove months or even years from your learning curve!

By enrolling, you're not just signing up for a curriculum but gaining a mentor in Lauren Silvers. On top of the video course, students with gain access a wealth of resources and tools for successful startup entrepreneurs, including:

  • The same pitch deck template that Lauren used to raise over $1.7 million in venture capital

  • Receive a list of the 50 most common questions from angel investors and venture capitalists, complete with comprehensive answers. Lauren prepares you for the grilling that all entrepreneurs face when they seek growth

  • "The North Star Roadmap" is a flowchart breaking down the step-by-step actions you need to take—an accountability guide.

  • A framework to develop your minimum viable product in 8 simple steps is provided. Prioritizing features, testing, and iterating can be bamboozling: Lauren simplifies the process

  • Access a full glossary of startup jargon translated into understandable terms, ensuring that relationships, opportunities, and investment don't grind to a sudden halt if you do not understand the language industry insiders use

  • Get a simple breakdown of different startup business models to help you find the best fit for your business

  • A business administration checklist covers everything from registering your business to securing your web domain—the unglamorous but critical part

  • A simple, working financial model complete with formulas that take out the hard work

  • Video walkthroughs take you through the step-by-step process of website hosting, building your own simple website, publishing fuss-free content, and using online tools to reach decision-makers

Startup courses can be overly theoretical. This course is more than a learning platform—it's an opportunity to fast-track your success while avoiding the pitfalls you are sure to hit if you go it alone.

Let Lauren guide you on your path to entrepreneurial success. 

For the first time, there is a formula to making your startup dreams a reality. 

Innovation awaits.

Exclusive Downloadable Resources

Startup Secrets is so much more than video learning. Lauren provides you with a comprehensive set of downloadable resources designed to help you on your journey.

  • Winning Pitch Deck

    The same pitch deck template that Lauren used to raise over $1.7million in venture capital

  • Be Prepared For The Grilling

    Receive a list of the 50 most common questions from angel investors and venture capitalists, complete with comprehensive answers, and a full glossary of startup jargon translated into understandable terms, ensuring that relationships, opportunities, and investment don't grind to a sudden halt if you do not understand the language industry insiders use

  • A Real Step by Step Roadmap, and Lots More..

    "The North Star Roadmap" is a flowchart breaking down the step-by-step actions you need to take—an accountability guide. Lauren also provides a framework to develop your minimum viable product in 8 simple steps, a breakdown of different startup business models to help you find the best fit for your business, a business administration checklist, and a working financial model complete with formulas.

Escape your 9-to-5 and let's make magic happen.